KPMG Feature 2019
Following the publication of my primer on games user experience, consultancy firm KPMG featured me in their “Insights” magazine.
Recognizing these challenges, most major video game publishers and developers have invested in UX in the past five years. Typically, Long notes, they use player psychology to support game design, test games with real players, use data science to analyze player behavior and have a leader whose job it is to represent the player on the project and within the company. Yet UX is too crucial to be entrusted to any particular group, no matter how able, in video gaming, it is everybody’s responsibility.KPMG Currents Magazine, issue 25