Hello. I’m Seb.

I’m a consultant to game development studios on utilising user research.

I work as Managing Director of Player Research in Brighton, UK.

Game design improvements informed by my research have led to more fun for billions of players.

Player data empowers game studios to confidently ideate, iterate and polish their ideas.

It effectively accelerates the game development process, and reduces operational risk.

And of course: it’s essential to creating games players love.

I’ve contributed to 200+ commercial video games as a player researcher, and a further 100+ as a research strategist — including FIFA, Talking Tom, CONTROL, Hungry Shark, Life is Strange, LEGO, Star Wars, Sonic…

More about me.

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My professional milestones