For over ten years I’ve helped hundreds of development teams apply player data, player psychology, and player feedback to their game development projects.
My work as a researcher, consultant, event-runner, writer, and evangelist for player-centric development has changed the way games are made at studios worldwide.
At my core, I’m a believer in the cultural importance of video games and interactive media, and fascinated by the people & processes that create them.
As Managing Director of Player Research, I’ve built and led a world-class international team, and a profitable consultancy. Spearheading forward-thinking research, alongside creatives at the most-influential games companies on the planet.