About Me

Hello there!

For over ten years I’ve helped hundreds of development teams apply player data, player psychology, and player feedback to their game development projects.

My work as a researcher, consultant, event-runner, writer, and evangelist for player-centric development has changed the way games are made at studios worldwide.

At my core, I’m a believer in the cultural importance of video games and interactive media, and fascinated by the people & processes that create them.

As Managing Director of Player Research, I’ve built and led a world-class international team, and a profitable consultancy. Spearheading forward-thinking research, alongside creatives at the most-influential games companies on the planet.

You can connect with me on LinkedIn, or contact me directly through this site.

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